I loved it when Katherine Hamnett and Viv Westwood plastered slogan on t-shirts. I own that I preferred the ones with apposite quotations from well known works. I once owned a great one witha Kazantzakis quote on the front - which in translation would say “I hope for nothing. I fear nothing. I am free.” I own, even now, two huge t-shirts that feature full frontal reproductions of early Penguin titles (green covers) - Dangerous Curves by Peter Cheney and The Thin Man by Dashiel Hammet (nearly there Katie H). But of all of these my favourite is the t-shirt I wore today and that I made myself. Rather than a book cover or a memorable quotation it has an entire novel on the front. In 6 point DIN Mittelschrift the entire text of Samuel Beckett's wonderful late novel, Imagination Dead Imagine is reproduced. It is readable only if you get close and have your reading spectacles with you but it is readable. Now that is novel. "You've read the book, you've seen the film of the book, you've been to the musical of the film of the book, now get the t-shirt of the book - is that a cool marketing slogan?
The full text of Imagination Dead Imagine is available online here